Tony Soares, our director of SEO, talks about how not all website metrics are inherently good or bad. Website data should be analyzed based on your purpose and goals as a business. For instance, if you are an e-commerce store, you will not have the same goals as an informational website. Tony discusses what these goals should be, and how to set your benchmarks!

Check out some other great tips by Tony by reading his latest blog post, and stay tuned for his next Shark Bite!