This year, our teams have spotted more opportunities where SEO marketing has helped deliver remarkable results for clients. If you have struggled with digital marketing, it may seem unlikely that simple SEO practices can lead to a 317% increase in impressions and a doubling of incoming business calls. But they can; SEO really works!
We’ll explain how by walking you through the importance of SEO, a client scenario, and strategies to help you achieve similar results.
Understanding the Power of SEO
SEO stands for “search engine optimization” and is the practice of improving a website’s content and technical configuration to help it rank higher in search engines.
SEO practices aim to increase the amount of relevant, high-quality content on a website, leading to more traffic from search engines. Search engines like Google and Bing use search results to help people find content online. So, when a user searches for a keyword or phrase, the search engine returns the most relevant results, and SEO helps ensure that a website’s pages are included in those results.
SEO enhances your website’s visibility on search engines. You can draw more organic traffic and potential customers by targeting specific keywords and optimizing your content. SEO is a critical tool for business growth.
Client Scenario
North Coast Auto Glass is a premier auto glass repair, replacement, and installation provider in Oceanside, California. Our client runs a family-owned and operated business with over a decade of experience in the industry.
With goals in mind, our client wanted two main things out of their SEO management:
- Achieve a higher online search results position in their field of work.
- Advertise their services, specializing in windshield repair and window replacement.
The SEO Strategy That Brought 317% More Impressions
So, to increase the website’s ranking position in organic search results, we focus on content improvement, following best SEO practices.
Content Improvement
It helps SEO by making your site more relevant, engaging, and authoritative. It can also lead to increased relevance, improved user experience, better internal and external linking, increased shareability, and enhanced user intent alignment, all of which contribute to better search engine rankings and SEO performance.
Blog Writing
Drive more traffic to the website through SEO blog writing. Well-crafted posts that use relevant keywords help improve a site’s search engine ranking. This practice makes content more likely to appear in search engine results, driving organic traffic to the site.
Website Page Optimization
Higher user engagement and a better overall user experience. Website optimization focuses on making your site faster, more user-friendly, and more relevant, which enhances user engagement. These practices include ensuring faster load times, mobile site architecture, responsiveness, improved navigation, readability, well-placed CTAs, reliable content, interactive elements, and accessibility for disabilities.
Call Tracking
Distinguish calls from ads and organic traffic. Call tracking is valuable for distinguishing between calls generated across marketing sources. This enables more accurate performance measurement, leading to better-informed marketing decisions.
Audits
As the account grows, our team performs YoY growth audits and tracks for successful elements within the account.
How Doubling Impressions Led to Increased Business Calls
Increasing our visibility on search engine results attracted more visitors actively seeking our services. The increased traffic enhanced impressions and led to a significant rise in business inquiries and phone calls.
Results From Our SEO Strategy
In 7 months, our SEO strategy increased the client’s organic website traffic. We’ve doubled the phone calls they receive and maintain consistent call frequency.
The average organic ranking went up by 1.5 positions
Organic ranking refers to the position of a website or webpage in the search engine results pages that is achieved without paying for placement.
External backlinks were increased by 8100%
External backlinks are links from one website that point to another website. They help build your site’s authority, drive traffic, and improve search engine rankings.
Impressions increased by 317%
Impressions refer to the number of times a piece of content, such as a webpage or an ad, is displayed in search engine results pages or on platforms.
Clicks increased by 183%
A click is the action of a user interacting with a digital advertisement or link by clicking on it, a key metric for assessing the effectiveness of various online marketing efforts.
Sessions improved by 10%
A session refers to a period of interaction between a user and a website.
56 calls were received in March
Key Takeaways and Future Plans
With the proper focus and execution, our team has shown that SEO strategies can significantly improve business performance.
The success of this strategy opens the way for our next steps. To continue driving growth, we plan to expand our keyword list and experiment with content formats.
Why SEO Works For Your Business
In the case above, investing in an SEO strategy was brilliant. It offers long-term, cost-effective benefits that help drive targeted traffic, enhance credibility, and improve user experience. By focusing on SEO, you can:
- Bring in organic traffic to increase leads
- Deliver a trustworthy web experience for customers
- Improve organic ranking
- Grow your website’s overall number of users
Are you eager to adopt a similar SEO strategy for your business or clients? Contact our team for a free consultation regarding direct or white-label management of your SEO efforts.
