When managing PPC campaigns, staying organized is key to ensuring everything runs smoothly. Using tools that help structure your workflow can save time and reduce errors.
Google Sheets is a great tool for building PPC campaigns, especially for those who need efficient, timely processes. It helps streamline the essential elements of a campaign before uploading them into the Google Ads Editor.
The alternative to using Google Sheets is manually creating each of these sections, which increases the chances of human error. Aside from being efficient and less prone to mistakes, there are numerous benefits to using our template in Google Sheets for campaign creation.
Read on to review the key points and determine if a our Google Ads campaign creation template would be helpful for your next campaign.
The Benefits of a Google Ads Campaign Creation Template
1) A Standard Format
Designing an Google Sheet template that works for you can make setting up your digital marketing campaigns a lot easier as it will speed up your entries and make elements easier to reference.
2) Keeping a Backup of the Initial Creation
You will have a separate backup of each sheet that you create. If you need to revamp a campaign, this backup will guide your adjustments or remind you of your initial settings.
3) Easy Use of Filters and Formatting
By using conditional formatting and taking advantage of filters, you will be able to pinpoint errors such as duplicated keywords, misspellings, or terms when testing variations.
As you download this template, make sure to follow some of the general guidelines that will help to make the process all the more enjoyable!
Some tips from our strategists and longtime Google Ads campaign creation template users include:
- Try not to cut and paste or delete rows or columns– it might interfere with the formulas. Instead, use copy-paste!
- Instead of deleting any rows or columns, clear cell contents instead.
- Inserting rows or columns isn’t recommended.
- You can add one campaign per format.
- Each format allows up to 80 ad groups.
- You can add up to 150 keywords per ad group.
- You can add up to 4 ads per ad group.
Upload Keywords To Google Ads Editor
Keywords: To upload your keywords all at once:
1) Copy the Data from the Export Data (Step Three) Sheet
2) Go into the Editor and select the account you Downloaded from Google Ads
3) Select Keywords and Targeting
4) Select Keywords
5) Select Make Multiple Changes
6) Make sure to check the options:
- My data includes columns for campaigns or ad groups
- Remember the order of my columns for future imports
7) Click on Paste from clipboard
8) Click on Process and verify your changes
9) Click on Finish and review changes
10) If you are happy with what you see, then click on the “Keep” option.
11) Once your ads a ready to go live, click on “post”
Uploading your ads will be similar to uploading keywords. Click on the Ads tab, filter out blanks in the campaign column, and then select only the following columns:
- Campaign
- Ad Group
- Headline 1
- Headline 2
- Description Line
- Final URL
- Path 1
- Path 2
Once this is set, go to the Expanded Text Ads option in the Google Ads Editor, select “Make multiple changes,” and paste everything there. Process, review, and save your changes.Voila!
And that’s it – you’re all set! Now that your campaign is ready to go, it’s time to put your strategy into action and watch your results grow. If you need any help along the way or want to take your campaigns to the next level, don’t hesitate to reach out. Let’s make your PPC efforts a success!
