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How to Put Your Business on the Map with Bing Places

Lauren Lawson

Published on March 31, 2025

While Google dominates search, Bing Places for Business presents a unique opportunity to capture an untapped audience. Marketers who overlook Bing risk missing out on a segment of users who aren’t active on Google or Facebook.

What Is Bing Places for Business?

Bing Places is Microsoft’s local business listing platform, allowing business owners to add their details to Bing Maps and improve their visibility on Bing Search. It functions similarly to Google Business Profile (GBP), offering an easy way for local businesses to establish an online presence—even without a website.

bing places for business

Why should you care?

Bing Places ensures that your business is easily discoverable when users search for relevant products or services near them. With Bing Maps’ real-time display, customers can find useful information quickly, from store locations to contact details.

How Bing Places Ads Work

Your business listing appears on Bing Maps’ organic search results when users search for services within a 50-mile radius. However, to display ads alongside Bing Maps’ search results, two key factors must align:

User Proximity: The user must be near your business location.

Relevance: Bing’s algorithm must determine that your listing is relevant to the search query.

Given its dynamic nature, Bing Maps is especially powerful on mobile devices, enabling instant actions like calling your business, navigating via GPS, or even hailing an Uber to your store.

How to Set Up Bing Places for Your Business

Now that we’ve covered why Bing Places is valuable, let’s walk through the simple setup process.

how to setup bing places

1. Sync Your Google Business Profile (GBP) Account

The easiest way to set up Bing Places is to import your Google Business Profile (GBP) data directly into the platform. If you already have a GBP profile, simply sync your details to Bing Places for quick setup.

2. Create a Bing Places Account from Scratch

If you don’t have a GBP profile, you can manually create a Bing Places listing by following these steps:

Sign up at Bing Places and perform a verification search to ensure your business isn’t already listed.
Log in using Google, Facebook, or Microsoft accounts.
Enter your business details, including phone number, address, website, and category.
Upload images with relevant file names (e.g., “pizza-in-brooklyn.jpg” instead of “image1.jpg”).
Verify your listing via mail (5–6 business days) or through the Bing Places mobile app (1–2 business days).
Manage multiple locations under a single email login.

Location Extensions in Microsoft Ads

Unlike Google, Bing Places is not directly linked to Microsoft Advertising (formerly Bing Ads). However, you can still use Location Extensions to make it easier for potential customers to find your business. These are manually entered, meaning your business details should match what’s displayed on Bing Places for consistency.

location extensions bing places

Syncing Your Bing Places Listing with Google Business Profile

Within the Bing Places interface, you have two options:

“Add new Business”

“Sync with Google Business Profile”.

When choosing the second option, Bing Places will automatically sync all of the client cards hosted on Google Business Profile without letting you select which ones to import. If you only import one store, and not necessarily transition every business card, you may want to go for the first option, “Add New Business”.

The first option allows you to import a given account through Google Business Profile anyway; this time, it won’t sync all accounts but only the ones you select.

Bing Places allows scheduled syncing with Google Business Profile, ensuring that any updates you make on GBP reflect on Bing automatically. You can set syncing to occur daily, weekly, or monthly, keeping your listings up to date.

Scheduled Syncing

If you manage multiple accounts and most regularly updating information, you can schedule a syncing sequence per day, week, or month.

When selecting the GBP syncing option, you receive a message like the one below. Checkmark the option “I want to sync my business data with Google Business Profile at regular intervals.”

Why Bing Places Matters for Your Business

A strong online presence is essential for brand awareness and visibility. By leveraging Microsoft’s network, businesses can tap into additional traffic sources beyond Google. Plus, Bing Maps’ organic search results are free—making it a cost-effective strategy.

Want to amplify your online presence even further? Our Microsoft Ads PPC Management services can help you drive more leads and sales through strategic advertising on Bing and the Microsoft Network. Start optimizing your business presence today!

Frequently Asked Questions: Bing Places for Business

1. What is Bing Places for Business?

Bing Places is Microsoft’s free local business listing platform. It allows businesses to appear on Bing Search and Bing Maps, helping users discover your store, services, and contact info—even if you don’t have a website.

2. How is Bing Places different from Google Business Profile?

While both platforms help local businesses gain visibility on search and maps, Bing Places serves users on Bing and Microsoft’s network, whereas Google Business Profile is limited to Google’s ecosystem. Syncing between the two is possible, but they operate independently.

3. Do people really use Bing?

Yes! While Google dominates overall search traffic, Bing has millions of active users—especially on desktop, Windows-based devices, and Edge browser users. Ignoring Bing means potentially missing out on a valuable segment of your audience.

4. Is it free to list my business on Bing Places?

Absolutely. Creating and managing a business listing on Bing Places is 100% free.

5. How do I get started with Bing Places?

You have two main options:

Sync from your Google Business Profile for fast setup.
Manually create a listing by entering your business info and verifying ownership.

6. How does Bing determine when to show my business listing?

Your listing appears when:

A user is within ~50 miles of your business.
Your listing is relevant to their search query.

7. Can I run ads using my Bing Places listing?

While Bing Places isn’t directly tied to Microsoft Ads, you can use Location Extensions in ads to show your business address and map pin. Just ensure your info matches across platforms.

8. How often should I update my Bing Places listing?

Keep your listing accurate with regular updates. If you’ve synced with GBP, you can schedule automatic syncing (daily, weekly, or monthly) so changes to your Google listing reflect on Bing.

9. What if I manage multiple locations or clients?

Bing Places supports managing multiple business locations under one account. You can choose between syncing all locations or selecting specific ones during setup.