In this Shark Bite, we bring you the second AdWords truth small business owners don’t want to hear. In our last Shark Bite, Andrew discussed how your competitors have an advantage over you. This week, he will talk about how small business owners seem to be set on getting low CPCs and how this is probably not the most effective strategy.

Google AdWords has over one million advertisers, so people are competing heavily to reach top positions for keywords that are profitable.

Lowering CPCs is not that difficult of a task. However, it probably won’t result in achieving your goals. In other words, having low CPC keywords in your campaign doesn’t have much value if they don’t lead to conversions.

We hope you enjoyed this Shark Bite, if you have any questions or comments please leave them below. See you next time!