In this Shark Bite, Andrew explains how to use Remarketing on Google.com using audiences to get the most of your Google AdWords campaigns.

In the video he covers:

– Why you should add your remarketing audience to your existing campaigns with a 0% bid adjustment.

– When you should bid higher or lower for your remarketing audience.

– Why you should expand into broad match keywords, how to increase the reach of your top-performing AdWords campaign.

– The benefits of using generic keywords that you wouldn’t normally use.

– Creating new campaigns or Ad groups to use different Ad messages.

For more information on how to supercharge your Google AdWords campaigns with remarketing for search, read Andrew’s blog.