Get 63% More in Sales This Season Using Our Tips on PPC, SEO & Facebook

Summer has arrived, and each season, businesses (your clients) seek strategies to outperform their competitors and reach their target audience. 

Pay-per-click (PPC) advertising, Search Engine Optimization (SEO), and Facebook advertising are a powerful combination that can drive more sales and enhance online visibility. 

Understanding the nuances of these platforms can significantly impact your business’s bottom line. This comprehensive guide will explore actionable PPC tips, SEO strategies, and Facebook advertising techniques proven to increase sales and foster business growth for the months ahead. 

PPC tips to target your ideal customers and make them buy or sign up

PPC is a great strategy to leverage for seasonal promotions, as so many of its features allow for heightened visibility and can be cost-efficient. Here are a few ways we use PPC for our clients during seasonal peaks.

Seasonal keywords and ad copy that match the intent and urgency of your potential customers

The change in weather brings with it a behavior change. This summer, align your ads to behavior with seasonal keywords. Creating a list of terms frequented during summer can help you improve content relevance, increasing traffic and conversions.

Examples: 

Create landing pages that are relevant to your ads 

Suppose you are in the market for a new lounge chair this summer. You search for a summer bean bag and find a promotional ad. You click on the ad expecting to be taken directly to the item. But no, you find yourself jumping through pages searching for the product you were looking for. Unfortunately, it would have been a much better experience to match you with the item that interested you as quickly as possible.

Creating landing pages showcasing your summer offers is a great practice. These pages perform well because they align perfectly with the ad the user has clicked on and provide all the information they need to take action on an offer or item.

Make it a point to draft solid and clear actions that guide users to your desired action.

Track and measure results other than calls, forms, and purchases, such as chats, app downloads, and more

Tracking is an exciting and necessary element of achieving successful marketing campaigns. The more metrics you can track, the more information you will have on user behavior. This add-on option gives the algorithm more signals to identify potential customers, gathering more on the strengths and weaknesses of your buyer’s cycle for optimizations. 

Micro-conversions help you track people who “added to the cart” or “started the checkout process” but did not follow through with the purchase

Micro conversions are users’ small actions that bring them closer to the primary conversion. For samples, advertisers can use this audience segment for remarketing campaigns to reconnect with interested parties.

Leverage campaigns, such as Performance Max and Video Action, to prepare for flash sales and engage with custom audiences on your summer specials. 

SEO strategies to rank higher on search engines and drive more qualified traffic that converts

Yes, SEO is a long-term strategy, but it is elementary to optimizing for seasonal searches. In short, it will help boost conversions. Here’s more on how.

Updating title tags and meta descriptions with seasonal keywords and phrases 

Set your titles and descriptions to highlight a particular time of the year. Relevance will trump generalized content.

Examples: 

Optimize images with descriptive alt text with seasonal keywords

Alt image text offers context and relevance to the images featured on a page. Search engines used these descriptions as well as those who are visually impaired. Using seasonal keywords can be an added way of matching with seasonal searches. 

Create holiday-themed content 

Any product, from outdoor furniture to jewelry, can be positioned for seasonality. Find fun, creative ways to link products to summer outings and entertainment. This focused approach will highlight the relevance of your products or services this season.

Share customer reviews

No matter the time of year, reviews are incredibly nourishing for brands. They help generate trust for any brand. By encouraging your existing clients to write reviews, you build credibility for prospects. 

You can leverage platforms such as Trustpilot and Google Business Profile for reviews.

Leverage Facebook Advertising to build trust and loyalty 

Facebook connects people. It’s an extensive network with innumerable features incredibly beneficial for business growth and brand awareness. Below are some of the features we encourage you to leverage this summer.

Facebook Live 

Showcase your services or products in action, answer questions from your audience, or share hacks that will be of great value to your audience.

Interact with audiences

Create polls, quizzes, or contests to increase engagement and generate leads.

Each of these can contribute to the success of online events. No more guessing! This feature allows you to ask participants what they want to learn about or discuss. 

Share in-the-moment and behind-the-scenes glimpses of your business

Use customer testimonials or offer exclusive deals and discounts to highlight the benefits of products and services to ready-to-purchase audiences. 

PowerReviews survey shows that in 2023, 98% of shoppers relied on reviews when making purchase decisions. When customers are on the fence about a product or a new brand, reading about someone else’s experiences (good or bad) can be a determining factor. 

Summer is here, and we are confident that these strategies will help you boost your client’s performance. 

If you still have questions and this post has made you curious about refining your digital marketing efforts, contact one of our strategists to learn what tools and services might help you fine-tune portfolio performance.