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Home Services Digital Marketing Solutions
Connect with Potential Clients Exactly When They’re Looking for You
Frustrated by marketing that doesn’t pay off? Our customized digital strategies ensure every dollar drives real results. Overcome past disappointments and see the value of digital marketing with a clear, results-driven approach that bridges offline success with online growth.
Book a Call[/et_pb_code][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.whitesharkmedia.com/wp-content/uploads/2024/09/home-services.webp” title_text=”home-services” module_class=”p-x-30″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Services” module_class=”bg-white” _builder_version=”4.27.0″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”mob-pb-0″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”m-x-auto mod-80-xl mod-80-l mod-80-m” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]
Our Services
Digital Solutions to Grow Your Home Services Business
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Paid Advertising
Paid advertising for home services uses targeted Google Ads, Facebook, Instagram, and other campaigns to connect with homeowners, driving leads and increasing service bookings.
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Web Design & Development
Our web design and development services for home services deliver visually appealing, responsive websites that boost client engagement and drive conversions.
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Search Engine Optimization (SEO)
Improve your search rankings, attract more traffic, and achieve lasting online success with our SEO services.
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Paid Social
Paid social media advertising helps you reach homeowners across platforms like Facebook, Instagram, and LinkedIn, generating engagement and driving leads.
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Case Study
Real-World Wins: Home Services Marketing Case Studies
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” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]
The Challenge
Our client faced conversion costs exceeding $200 and aimed to reduce this to $100. We employed data-driven strategies to identify ideal clients and enhance ad performance.
The Strategy
- Implemented Smart Bidding to boost conversions.
- Expanded the negative keyword list.
- Reallocated budget from underperforming to high-performing campaigns.
The Results
Achieved the goal of reducing conversion costs to $100, effectively optimizing ad performance and delivering a better ROI for the client.
14.75%
Increase in Conversions
17.65%
Decrease in CPC
14.56%
Increase in Impressions
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” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]
The Challenge
Clear Choice Window Cleaning faced a significant challenge with its high cost per conversion, which impacted its ability to acquire new customers efficiently.
The Strategy
- Ad Group Segmentation: Organized services into targeted ad groups.
- Keyword Optimization: Used mid to bottom-funnel keywords and updated match types.
- Location & Ad Targeting: Focused on local radius and improved ad relevance.
- Responsive Search Ads: Enhanced visibility and traffic
- Negative Keywords: Minimized irrelevant traffic.
The Results
Successfully reduced costs and increased conversions, earning the client’s trust and satisfaction.
417%
Increase in Impressions
400%
Increase in Clicks
1300%
Increase in Conversions
88%
Decrease in CPC
160%
Increase in Conversion Rate
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” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]
The Challenge
Connell Roofing faced rising CPC costs as the home services season approached and needed to maintain results without budget increases.
The Strategy
- Utilized low-cost display campaigns to lower CPC
- Adjusted budget allocationfor efficiency
The Results
Optimized strategy led to reduced CPC and increased conversions while effectively managing the budget.
1438.60%
Increase in Impressions
197.35%
Increase in Clicks
18.75%
Increase in Conversions
$10.17
Cost Per Click
[/et_pb_tab][/et_pb_tabs][et_pb_accordion disabled_on=”off|off|on” module_class=”mob-tabs” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”All Safe Pest & Termits” open=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]
The Challenge
Our client faced conversion costs exceeding $200 and aimed to reduce this to $100. We employed data-driven strategies to identify ideal clients and enhance ad performance.
The Strategy
- Implemented Smart Bidding to boost conversions.
- Expanded the negative keyword list.
- Reallocated budget from underperforming to high-performing campaigns.
The Results
Achieved the goal of reducing conversion costs to $100, effectively optimizing ad performance and delivering a better ROI for the client.
14.75%
Increase in Conversions
17.65%
Decrease in CPC
14.56%
Increase in Impressions
[/et_pb_accordion_item][et_pb_accordion_item title=”Clear Choice Window Cleaning ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]
The Challenge
Clear Choice Window Cleaning faced a significant challenge with its high cost per conversion, which impacted its ability to acquire new customers efficiently.
The Strategy
- Ad Group Segmentation: Organized services into targeted ad groups.
- Keyword Optimization: Used mid to bottom-funnel keywords and updated match types.
- Location & Ad Targeting: Focused on local radius and improved ad relevance.
- Responsive Search Ads: Enhanced visibility and traffic
- Negative Keywords: Minimized irrelevant traffic.
The Results
Successfully reduced costs and increased conversions, earning the client’s trust and satisfaction.
417%
Increase in Impressions
400%
Increase in Clicks
1300%
Increase in Conversions
88%
Decrease in CPC
160%
Increase in Conversion Rate
[/et_pb_accordion_item][et_pb_accordion_item title=”Connell Roofing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]
The Challenge
Connell Roofing faced rising CPC costs as the home services season approached and needed to maintain results without budget increases.
The Strategy
- Utilized low-cost display campaigns to lower CPC
- Adjusted budget allocationfor efficiency
The Results
Optimized strategy led to reduced CPC and increased conversions while effectively managing the budget.
1438.60%
Increase in Impressions
197.35%
Increase in Clicks
18.75%
Increase in Conversions
$10.17
Cost Per Click
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Customize a Marketing Plan Through a Free Audit With One of Our Experts
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HVAC
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HVAC
Our digital marketing strategies for HVAC companies focus on increasing your online visibility, driving targeted traffic, and converting visitors into loyal customers.
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Plumbing
As a plumbing business owner, you know the importance of being found by potential customers when they need your services the most. Boost your online presence, increase lead generation, and grow your customer base with our online marketing service for plumbing companies.
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Plumbing
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Roofing
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Roofing
In the roofing industry, having a strong online presence is essential to attract homeowners in need of roof repairs or replacements. Our digital marketing services for roofing companies aim to improve your search engine rankings, generate qualified leads, and ultimately increase your revenue.
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Pest Control
When it comes to pest control services, trust and reliability are key factors for customers.
Our digital marketing strategies for pest control companies focus on building trust, showcasing your expertise, and attracting new customers through targeted online campaigns.
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Pest Control
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Electricians
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Electricians
Stand from the crowd and let your customer find you online. Our digital marketing solutions for electricians aim to boost your local visibility, generate qualified leads, and help grow your business.
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Constructors
Attract new clients and showcase your expertise with targeted digital marketing for constructors. We’ll build a strong online presence that gets you noticed and drives qualified leads.
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Constructors
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What to Expect From Us For Your Home Service Business Online?
Work smarter, not harder. Leverage powerful home services digital marketing that fits your budget. Hiring an agency like ours give you:
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We understand the unique challenges and opportunities within various industries. Count on our team of experts to develop tailored strategies that drive results.
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Leverage data and analytics to make informed decisions and continuously optimize your campaigns, ensuring maximum ROI.
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Transparent and frequent communication is how marketing succeeds. With reports, updates, and insights, we keep you informed every step of the way.
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With 14+ years of experience and a portfolio of successful client partnerships, we have a strong legacy of delivering exceptional results.
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Digital Marketing Tailored for Every Home Services Specialty
Work smarter, not harder. Utilize effective home services digital marketing tailored to your budget and specific audience needs. Our market research, proven strategies, and extensive database will craft customized digital marketing solutions for any specialty.
Contact Us[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row module_class=”p-t-0″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”undisplay-mob m-x-auto mod-80-l mod-80-xl ” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]
HVAC
Our digital marketing agency for HVAC companies specializes in boosting your online visibility, driving targeted traffic, and turning visitors into loyal customers.
Plumbing
As a plumbing business owner, you know the importance of being found by potential customers when they need your services the most. Boost your online presence, increase lead generation, and grow your customer base with our online marketing agency for plumbing companies’ services.
Roofing
In the roofing industry, having a strong online presence is essential to attracting homeowners who need roof repairs or replacements. Our digital marketing for roofing contractors aims to improve your search engine rankings, generate qualified leads, and ultimately increase your revenue.
Pest Control
When it comes to pest control services, trust and reliability are key factors for customers. Our digital marketing for pest control companies focuses on building trust, showcasing your expertise, and attracting new customers through targeted online campaigns.
Electricians
Stand from the crowd and let your customer find you online. Our digital marketing for electricians aim to boost your local visibility, generate qualified leads, and help grow your business.
Constructors
Attract new clients and showcase your expertise with targeted digital marketing for constructors. We’ll build a strong online presence that gets you noticed and drives qualified leads.
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HVAC
Our digital marketing agency for HVAC companies specializes in boosting your online visibility, driving targeted traffic, and turning visitors into loyal customers.
Plumbing
As a plumbing business owner, you know the importance of being found by potential customers when they need your services the most. Boost your online presence, increase lead generation, and grow your customer base with our online marketing agency for plumbing companies’ services.
Roofing
In the roofing industry, having a strong online presence is essential to attracting homeowners who need roof repairs or replacements. Our digital marketing for roofing contractors aims to improve your search engine rankings, generate qualified leads, and ultimately increase your revenue.
Pest Control
When it comes to pest control services, trust and reliability are key factors for customers. Our digital marketing for pest control companies focuses on building trust, showcasing your expertise, and attracting new customers through targeted online campaigns.
Electricians
Stand from the crowd and let your customer find you online. Our digital marketing for electricians aim to boost your local visibility, generate qualified leads, and help grow your business.
Constructors
Attract new clients and showcase your expertise with targeted digital marketing for constructors. We’ll build a strong online presence that gets you noticed and drives qualified leads.
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What Our Clients’ Say About Us
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“White Shark has been an incredible find for my small plumbing business.
Their whole crew is polite, professional and courteous. They handle my account fantastically, always careful to manage my budgets with care and concern for spending it well.
I cannot say enough good things about this company that is probably not charging enough for what they do and how they have helped keep me competitive locally for online advertising!
If you are thinking of expanding your online presence you should strongly consider this company!!” -
“White Shark Media has been great to work with. They are very responsive and constantly work hard to make sure our accounts continue to grow and improve. I would recommend them for anyone looking for a reliable company to manage Google Advertising.”
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“I have been very happy with White Shark Media since I first hired them. My consultant, has been great to work with. She is always available to talk about new strategies and options to help my Google Ads campaigns perform at the optimal level. A few different marketing companies have reached out to me to try to get my business, but I am so pleased with the performance and service at White Shark that I just can’t be persuaded to leave!”
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A Case Study in Home Services
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The Challenge
Stuck driving conversions above a costly $200, we found ourselves trying to cut that number by half – to $100 for this Pest Control Company – using data-driven strategies to find ideal clients and optimize ad performance.
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The Strategy
- Implement a Smart Bidding strategy: Maximize Conversions (Target CPA)
- Update to an extensive negative keyword list
- Reallocate budget from campaigns that were underperforming to top performing
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The Results
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Cost/conv decreased by
-17.65%
Conversions grew by
+14.75%
Impression increased by
+14.56%
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Frequently Asked Questions
Get answers to the most common questions home services businesses have about digital marketing—how to generate more local leads, improve online visibility, track results, and choose the right strategies for your industry.
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Home services digital marketing involves promoting businesses that provide essential home-related services (e.g., HVAC, plumbing, roofing) using online strategies. It includes tactics like pay-per-click (PPC) advertising across multiple platforms, customer reviews to build credibility, and refining target audiences for better results.
A successful digital marketing strategy also requires selecting the right marketing partner, an agency or specialist with experience managing campaigns that attract and retain customers in competitive and challenging markets.
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Advertising for home services, especially through SEO, focuses on driving organic traffic to your website by boosting visibility in search engine results. This involves optimizing content with relevant keywords, building backlinks, and enhancing landing pages. A well-executed SEO strategy targets local audiences, making it easier for potential customers to find your services online.
High-quality content like blogs or articles can improve rankings and increase user engagement. Over time, these techniques help grow your authority, attract leads, and convert visits into customers. Partnering with SEO experts can maximize the impact of your home services advertising.
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Advertising for home services is essential to attract new clients and grow your business in a competitive market. Effective digital advertising, like pay-per-click (PPC), helps target ideal customers who are actively searching for home services, making your business more visible to those most likely to engage.
Strategies like keyword targeting, display ads, and remarketing ensure you reach potential customers with relevant messaging and at the right time. Optimized advertising can drive higher-quality leads, boost brand recognition, and lower costs by focusing on audiences interested in your services, ultimately increasing conversions and achieving your business goals.
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Tired of the Same Old Marketing Results?
Your online presence could be attracting and building a better customer base. We build personalized strategies gained from first-hand experience.
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