Meta Instant Forms usually win on convenience and volume; landing pages usually win on context and control. Home service companies should choose by cost per booked job, not cost per lead.
When calls fall, “creative fatigue” is an easy explanation. But a short dip can also come from local demand, placements, the offer, the landing page, or call handling. Here is how to diagnose the difference before paying for another shoot.
See how many calls your budget can generate in seconds.
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