PPC Agency vs. Freelancer vs. In-House: What Should a Law Firm Choose?
A law firm should choose a specialist PPC agency when it needs broad expertise, coverage, and a connected acquisition system; a freelancer when the scope is narrow and a proven individual can own it; and an in-house manager when paid media is large and strategic enough to justify dedicated talent plus specialist support. The best choice depends on complexity, spend, intake integration, risk, and the firm’s ability to manage the work.