A Quick Review of Facebook Ads
Though we’ve all been served Facebook Ads, not everyone knows the breadth of capabilities available to advertisers. Even if you were once familiar with Facebook, features have likely evolved since you last checked.
So, to familiarize you with the platform, here’s a quick rundown of Facebook Ads.
What are Facebook Ads?
Facebook Ads are a form of advertising that advertisers can use to promote their products, services, events, or initiatives on the Facebook platform.
Where are ads featured?
- In users’ news feeds
- On the right-hand column of the desktop site
- On Instagram, which is also owned by Facebook
Features allow advertisers to craft highly targeted campaigns based on demographics, interests, behaviors, and location.
What ad formats are available?
- Image ads: Combines image and text and is often used to generate traffic and boost brand awareness.
- Video ads: Combine video, text, and sound, offering motion and conversation to the ad.
- Carousel ads: Carousels allow a mix of video and images. This media mix allows content to speak to and hone in on details relating to a product or service.
- Collection: Collections work as online catalogs for users to peruse.
- Instant Experience: This interactive ad lets advertisers get highly creative with videos, images, and calls to action.
Yes, it’s a world of options, so digital marketing agencies often need help managing them.
Understanding White-Label Advertising
White-label advertising refers to when a service provider provides a business with advertising services and allows the brand it for a fee. Partners then resell the advertising services to clients.
This arrangement is incredibly beneficial to both parties.
- White-label service providers offer expertise, resources, tools, and infrastructure to other digital marketing agencies. They can alleviate pressures from their sales and marketing teams as their digital marketing clients focus on bringing in new opportunities.
- Partners can offer their clients a comprehensive list of services without training new employees, acquiring new tools, or exhausting their resources to meet their needs.
The most common examples of white-label advertising are PPC, SEO, and social media.
The Role of a Facebook Ad Agency
The Facebook platform is a valuable marketing platform. However, without proper platform mastery, your team can burn through ad spending quickly without worthy results.
We’ve opened our doors to white-label partners to help other digital marketing agencies thrive and grow. We lend our 14+ years of experience to our partners so they can focus on client relationships.
Not all partnerships are the same, but when your business begins its search for a partner, focus on these three asks:
Lean On A Team of Marketing Experts
Your white-label team should know the ins and outs of the industry. As scenarios and changes arise in the industry, you should be able to rely on seasoned strategists to find creative ways to achieve your objectives. Your work together should help you understand the reasoning behind the strategies you provide your clients.
Enjoy A Bundle of Industry Tools
A white-label partnership should invite you to use the most advanced tools and platforms. Here, your team can optimize data and make better decisions for your clients, including keeping them informed about opportunities for continued business growth online.
Personalized Sales Enablement
Working alongside a sales enablement team allows you to tailor your approach to each client, ensuring they are engaged in how your services align with their online business goals.
Strategies for Scaling Your Business
Audience Targeting: Knowing how to reach qualified leads is essential to using your ad spend wisely. Proper targeting will show ads to your client’s ideal audience.
Customized Ad Campaigns: Stragiests will design custom ads based on your client’s goals.
For example, our strategists helped one client reach and maintain their desired ROAS. Our team created conversion campaigns across different ad formats featuring new images and products. Over the course of months, they monitored tracking to compare performance, applying changes as they learned which ad formats were doing best with the target audience.
Continuous Optimization: Experts will know how often to optimize campaigns based on size.
Research: Your team will match (or exclude) keywords and phrases relevant to your audience’s interest and searches. In time, you and your client will understand how your target audiences behave and search.
Does a white-label partnership seem like a service your digital marketing agency might benefit from? Contact us today for a personalized strategy session tailored to your agency’s needs.
