We’re all familiar with Facebook’s interface. As users, we’ve all seen how content and ads are featured across feed pages. So, we’ll skip the introduction to the network. Instead, let’s discuss leveraging it as an ad platform.
ROAS Opportunity with Facebook
Though most people enjoy Facebook as a social network, not all follow its progress.
As an advertiser, it gives businesses access to more than 2 billion daily active users. Considering how many other platforms have surfaced, they’ve done well.
Their massive reach offers any business heightened visibility and the opportunity to boost website traffic.
Because they’re so busy, advertisers would benefit from relying on experts to ensure their investment dollars and time achieve their objectives.
For readers eager to create and manage Facebook Ads on their own, watching “Our Beginner’s Guide to Facebook Ads” can help.
Outsourcing White-Label Services
Many digital marketing agencies and freelancers rely on white-label providers, like White Shark Media, for marketing solutions like Facebook Ads. Because of the broad network and many features, it’s much easier to lean on expertise than wait to invest and cultivate it in-house.
Below is a quick illustration of how white-label services work.
- Company A provides Facebook Ads management services to Company B.
- Company B includes this in their offering and sells to clients
- Company C receives digital marketing services from Company B.
Companies like ours allow digital marketing agencies to offer services these services while keeping costs down and performance high. Let’s review some benefits of leaning on experts focused on white-label Facebook Ads services.
The Benefits of White-Label Facebook Ads
Freelancers and agencies (or Company B, as seen in our graphic above) see a positive impact across various business areas when pairing with marketing solutions experts. Below, we focus on what to expect with white-label Facebook Ad marketing in mind.
Reduced Investments
This is at the top of the list because freelancers and agencies can reduce costs. Training personnel and investing in them while they acquire experience can be expensive. Also, white-label providers often include access to necessary tools and software, usually in your partnership fee. On their own, the cost of these tools is significant.
Each point above allows agencies to serve clients more efficiently, lightening the burden.
Lastly, there is an indirect cost of doing it in-house. Suppose your team is scrambling to get a client’s Facebook Ads right. You’ve hired experienced strategists who aren’t as seasoned as you’d like. So, reaching the client’s goals will take some time. A great deal of your focus will go into keeping this client.
An agency that hired a white-label provider to do this isn’t worried about this month’s campaign. Instead, they are outbuilding relationships with existing clients and fielding new viable opportunities. Our experience has taught us that new opportunities take up a lot of resources, and it’s helpful when they aren’t tied up.
Specialization
White-label providers deeply understand marketing solutions and specific platforms and how to leverage them to achieve desired results. This comes with experience and training, two essential industry elements that change overnight. White-label providers make it easier for agencies to switch gears and provide customized requests. A white-label agency means you have increased flexibility and a pool of experts to lean on for any client scenario. This means you can take on more work as your knowledge stretches.
Customer Experience
White-label services help provide all client materials with a unified look. Because clients have a point of contact, they know what to expect and can build relationships with their partners. Free of ad management work, account personnel have time to focus on client relationships, meetings, and follow-up tasks.
Overall, white-label Facebook ads provide a practical and strategic way for companies to enhance their service offerings, improve efficiency, and leverage specialized expertise while maintaining their brand identity.
7 Strategies to Improve ROAS with White-Label Facebook Ads
To improve Return on Ad Spend (ROAS) on Facebook ads, an agency must have the expertise to know how to optimize several aspects of the ad campaigns.
Here are a few practical strategies that our strategists have recommended to previous clients aiming to enhance ROAS:
Targeting An Audience 🧲
Create Custom Audiences: Create custom audiences based on website visits, email lists, or previous interactions to target people who have already shown interest. Advertisers can also choose to set up lookalike audiences, which helps them find new potential customers who share characteristics with existing customers.
Ad Creative Optimization 🎨
Format Selection: Choose the ad format for products or services; examples are below. Advertisers must consider their ability to create or provide quality content to keep ad quality high.
Setting up A/B Testing across different ad creatives, headlines, and CTAs will be essential to determine the best pairing.
Conversion Tracking and Analytics 📏
Implement Pixel Tracking: Set up and link a Facebook Pixel to the business website to accurately track user actions and conversions. It effectively creates conversion events for various actions, such as website visits, form submissions, and content downloads.
Campaign Structuring 🏗️
Try Campaign Budget Optimization (CBO): To get the best results, allow Facebook to manage your campaign budget across sets automatically. This requires one overarching campaign budget and simplifies the setup.
Customer Feedback and Reviews 💬
Add Feedback: Refine ads and address concerns by adding customer reviews and feedback.
Retargeting Strategies 📫
Dynamic Retargeting: Use dynamic ads to show relevant products to users who have previously interacted with your website or app.
Try Advanced Features 🏆
Set up Facebook’s Campaign Experiments: Use this feature to test new strategies and features. Some tests can reveal which ad performs best with new customers, while others can determine how well your ads improve brand awareness with potential customers.
These strategies help advertisers create more effective Facebook ads and achieve higher ROAS. Again, relying on experts to determine which strategy works best for a particular client is essential to achieving goals.
Choosing the Right White-Label Partner
If you are an advertising agency or freelancer looking for a white-label provider, it’s crucial to pick the right provider. To help you navigate partner selection, we recommend considering three elements.
Experience: Ask for examples of previous work, clients, case studies, and testimonials. Their clients and work will speak for them.
Customization: Make sure that your provider can tailor their services to fit the unique needs of your clients.
Knowledge of Facebook Ads: Whether it’s Facebook or another platform, make sure they understand the advertising platforms, setups, and features.
If you want to learn more about our white-label partnership program, let’s schedule a call. We’ll walk you through each one mentioned above in detail.
